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UID:news389@ethnologie.philhist.unibas.ch
DTSTAMP;TZID=Europe/Zurich:20250321T121211
DTSTART;TZID=Europe/Zurich:20250423T161500
SUMMARY:“I Am the Noise”: Spectacular Capital\, Online Celebrity and th
 e Economy of Attention in Coupé-Décalé Music
DESCRIPTION:Tracing the spectacular rise of coupé-décalé music in parall
 el with the internet in Côte d’Ivoire\, we examine the figure of the bo
 ucantier [noisemaker] through the lens of a political economy of attentio
 n. Undocumented migrants in France\, the boucantiers used techniques of a
 ttention capture to transform themselves into celebrities\, something like
  influencers before social networks existed. The boucantiers captured audi
 ence attention by giving away vast sums of money to performers on stage. M
 oney floating through the air is a kind of noise – an interrupter that b
 oth destroys the content of the signal and draws attention to itself\, cre
 ating a platform from which to make new value out of the spectacular. Coup
 é-décalé as a genre of music emerged aesthetically and pragmatically fr
 om the noise of interruption as it resonated from the dance floor to the i
 nternet\, offering insight into the digital economy of attention now struc
 turing our world.\\r\\n\\r\\nSasha Newell is an anthropologist specialized
  in material culture\, magic\, and mediation\, and has written about both 
 Côte d'Ivoire and the United States. He is the author of "The Modernity B
 luff: Crime\, Consumption\, and Citizenship in Côte d'Ivoire" from Univer
 sity of Chicago Press. More recently he has focused on hoarding\, clutter\
 , and domestic accumulation in late capitalist society.
X-ALT-DESC:<p>Tracing the spectacular rise of coupé-décalé music in para
 llel with the internet in Côte d’Ivoire\, we examine the figure of the 
 <em>boucantier</em>&nbsp\;[noisemaker] through the lens of a political eco
 nomy of attention. Undocumented migrants<em> </em>in France\, the <em>bouc
 antiers</em>&nbsp\;used techniques of attention capture to transform thems
 elves into celebrities\, something like influencers before social networks
  existed. The <em>boucantiers </em>captured audience attention by giving a
 way vast sums of money to performers on stage. Money floating through the 
 air is a kind of noise – an interrupter that both destroys the content o
 f the signal and draws attention to itself\, creating a platform from whic
 h to make new value out of the spectacular. Coupé-décalé as a genre of 
 music emerged aesthetically and pragmatically from the noise of interrupti
 on as it resonated from the dance floor to the internet\, offering insight
  into the digital economy of attention now structuring our world.</p>\n\n<
 p><strong>Sasha Newell</strong> is an anthropologist specialized in materi
 al culture\, magic\, and mediation\, and has written about both Côte d'Iv
 oire and the United States. He is the author of "The Modernity Bluff: Crim
 e\, Consumption\, and Citizenship in Côte d'Ivoire" from University of Ch
 icago Press. More recently he has focused on hoarding\, clutter\, and dome
 stic accumulation in late capitalist society.</p>
DTEND;TZID=Europe/Zurich:20250423T180000
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